Hello, my name is Callum Rothwell and I am a creative. I am currently based in South Wales as Lead Graphic Designer at Swansea City AFC.When I’m not creating, I love listening to music by going to live gigs and adding to my ever-expanding vinyl collection.Please get in touch for more information, collaborations, freelance work or just want to chat about design (or records)!

Experience

Lead Graphic Designer at
Swansea City AFC,
2016-Present
Graphic Design Intern at City ID, 2016
Apathy's a Drag,
2016

Education

BA (Hons) Graphic Design University of the West of England, First Class Honours,
2013-2016

Awards and Exhibitions

Secret 7" Exhibition,
NOW Gallery London, 2020
Football Business Awards,
'Give a Jack a Jacket',
Winner and Bronze Award, 2017
ISTD Membership,
2016

My Latest Record

Below is the latest addition to my vinyl collection. Check in soon to see a collection of them and you can let me know your favourites!

"Figure you out" by Djo
Decide, September 16, 2022

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Welshcakes FC

Branding, Product Design and Social Media.

My collection

Below is a selection of records I own.

"Decide" by Djo (2022)

"Volcano" by Jungle (2023)

More from my collection coming soon...

MACE Interiors, 2018

Branding, Logo and Website.

A rewarding experience supporting Swansea City AFC Junior Jack Takeover for the Hull City fixture. I led design workshops with local primary school pupils, where we
co-created the visual content to promote and be seen during the match.

Home Kit Launch, 2025

Art Direction and Set Design.

The Swansea City AFC Home Kit 2025-26, a shirt that celebrates 20 years of the Swansea.com Stadium!The project was a fantastic opportunity to bring together memorabilia from the last two decades and transform one of the stadium lounges into a nostalgic bedroom set.

Junior Jacks Takeover, 2025

Workshop, Collaboration and Social Media.

A rewarding experience supporting Swansea City AFC Junior Jack Takeover for the Hull City fixture. I led design workshops with local primary school pupils, where we
co-created the visual content to promote and be seen during the match.

Swansea City Fourth Kit, 2024

Logo design, Curation and Campaign.

A limited edition fourth kit that celebrated winning the 1994 Auto Glass Trophy.

Secret 7", 2020

Vinyl design and collage.

My successful entry into the Secret 7" x War Child exhibition at The Now Gallery, London. The track I created my artwork for is Harmony Hall by Vampire Weekend.

Skewen Historical Society, 2023

Map design, illustration and print.

Working with the Skewen Historical Society to create a map guiding all notable landmarks in the area.

A Skewen Boy Looks Back, 2016

Publication, documentary and poster.

Inspired from a publication with the same title, this is an exploration into how the area has changed over time from the perspective of my Bumpa (Grandfather).

Credit: John Notzing (Bumpa)