Hello, my name is Callum Rothwell and I am a creative. I am currently based in South Wales as Lead Graphic Designer at Swansea City AFC.When I’m not creating, I love listening to music by going to live gigs and adding to my ever-expanding vinyl collection.Please get in touch for more information, collaborations, freelance work or just want to chat about design (or records)!
Experience
Lead Graphic Designer at
Swansea City AFC,
2016-Present
Graphic Design Intern at City ID, 2016
Apathy's a Drag,
2016
Education
BA (Hons) Graphic Design University of the West of England, First Class Honours,
2013-2016
Awards and Exhibitions
Secret 7" Exhibition,
NOW Gallery London, 2020
Football Business Awards,
'Give a Jack a Jacket',
Winner and Bronze Award, 2017
ISTD Membership,
2016
My Latest Record
Below is the latest addition to my vinyl collection. Check in soon to see a collection of them and you can let me know your favourites!
"Figure you out" by Djo
Decide, September 16, 2022
Welshcakes FC
Branding, Product Design and Social Media.

My collection
Below is a selection of records I own.

"Decide" by Djo (2022)

"Volcano" by Jungle (2023)
More from my collection coming soon...
MACE Interiors, 2018
Branding, Logo and Website.
A rewarding experience supporting Swansea City AFC Junior Jack Takeover for the Hull City fixture. I led design workshops with local primary school pupils, where we
co-created the visual content to promote and be seen during the match.
Junior Jacks Takeover, 2025
Workshop, Collaboration and Social Media.
A rewarding experience supporting Swansea City AFC Junior Jack Takeover for the Hull City fixture. I led design workshops with local primary school pupils, where we
co-created the visual content to promote and be seen during the match.



Credit: Jac Elsey
Swansea City Fourth Kit, 2024
Logo design, Curation and Campaign.

A limited edition fourth kit that celebrated winning the 1994 Auto Glass Trophy.






Credit: Athen Pictures Agency and Cerith White
Secret 7", 2020
Vinyl design and collage.
My successful entry into the Secret 7" x War Child exhibition at The Now Gallery, London. The track I created my artwork for is Harmony Hall by Vampire Weekend.






Credit: Secret 7"
Skewen Historical Society, 2023
Map design, illustration and print.

Working with the Skewen Historical Society to create a map guiding all notable landmarks in the area.




A Skewen Boy Looks Back, 2016
Publication, documentary and poster.
Inspired from a publication with the same title, this is an exploration into how the area has changed over time from the perspective of my Bumpa (Grandfather).






Credit: John Notzing (Bumpa)