Hello, my name is Callum Rothwell and I am a creative. I am currently based in South Wales as Lead Graphic Designer at Swansea City AFC.When I’m not creating, I love listening to music by going to live gigs and adding to my ever-expanding vinyl collection.Please get in touch for more information, collaborations, freelance work or just want to chat about design (or records)!

A rewarding experience supporting Swansea City AFC Junior Jack Takeover for the Hull City fixture. I led design workshops with local primary school pupils, where we
co-created the visual content to promote and be seen during the match.

For this season’s Away kit, I had the opportunity to design a retro-style badge that complements the campaign’s bold aesthetic.The launch was shot at the striking Brangwyn Hall by Unmarked Agency, who delivered a sleek, stylish campaign. To finish it off, I created a bespoke blackletter font inspired by an old match day programme, a small detail that really tied the look together.

The Swansea City AFC Home Kit 2025-26, a shirt that celebrates 20 years of the Swansea.com Stadium!The project was a fantastic opportunity to bring together memorabilia from the last two decades and transform one of the stadium lounges into a nostalgic bedroom set.

A rewarding experience supporting Swansea City AFC Junior Jack Takeover for the Hull City fixture. I led design workshops with local primary school pupils, where we
co-created the visual content to promote and be seen during the match.

A limited edition fourth kit that celebrated winning the 1994 Auto Glass Trophy.

My successful entry into the Secret 7" x War Child exhibition at The Now Gallery, London. The track I created my artwork for is Harmony Hall by Vampire Weekend.

Working with the Skewen Historical Society to create a map guiding all notable landmarks in the area.

Inspired from a publication with the same title, this is an exploration into how the area has changed over time from the perspective of my Bumpa (Grandfather).