Client Swansea City
Role Product Design and Creative Direction
Year 2026
Credits Ashley Crowden, Cerith White, Fin Sutherns, Jac Elsey, Mackenzie Squires, Osian Rolant
Forged in Swansea
I led the design of the home shirt and helped shape the creative direction behind the campaign.
Inspired by Swansea’s copper heritage, “Forged in Swansea” became the foundation for this season’s home shirt and campaign.
20,000 home supporters swinging a design created specifically for that moment. A powerful way to mark Snoop Dogg’s first visit to the stadium as he paraded the pitch.
Inspired by Snoop’s signature bandana patterns and combined with Swansea references, the towel was designed to feel both culturally relevant and locally grounded.
Client Snoop Dogg and Swansea City
Role Creative Direction, Illustration and Layout
Year 2026
Forged in Swansea
I led the design of the home shirt and helped shape the creative direction behind the campaign.
Inspired by Swansea’s copper heritage, “Forged in Swansea” became the foundation for this season’s home shirt and campaign.
Client Swansea City
Role Product Design and Creative Direction
Year 2026
Credits Ashley Crowden, Cerith White, Fin Sutherns, Jac Elsey, Mackenzie Squires, Osian Rolant
See other work
See other work
Get in touch
© 2024 Callum Rothwell
AVAILABLE
Get in touch
© 2024 Callum Rothwell
AVAILABLE
Get in touch
© 2024 Callum Rothwell
AVAILABLE
Forged in Swansea
Leading the design of the home shirt and helped shape the creative direction behind the campaign.
Inspired by Swansea’s copper heritage, “Forged in Swansea” became the foundation for this season’s home shirt and campaign.
Client Swansea City
Role Product Design and Creative Direction
Year 2026
Credits Ashley Crowden, Cerith White, Fin Sutherns, Jac Elsey, Mackenzie Squires, Osian Rolant