Client Dhillon's Brewery and Swansea City
Role Creative Direction, Typography, Package Design and Animation
Year 2025
Credits Mackenzie Squires
Location Swansea Jack

Drop it Like it's Hops

Drop it Like it's Hops

Brewed by Dhillon's Brewery Ltd and approved by Snoop Dogg.

Inspired by Snoop's signature style and the iconic Drop It Like It’s Hot music video, the creative process involved adapting custom gothic lettering from an old typography book. Scanning, distorting, and layering textures to build a grungy, graffiti-inspired end product.

Brewed by Dhillon's Brewery Ltd and approved by Snoop Dogg.

Inspired by Snoop's signature style and the iconic Drop It Like It’s Hot music video, the creative process involved adapting custom gothic lettering from an old typography book. Scanning, distorting, and layering textures to build a grungy, graffiti-inspired end product.

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© 2024 Callum Rothwell

AVAILABLE

© 2024 Callum Rothwell

AVAILABLE