Client Swansea City
Role Product Design and Creative Direction
Year 2026
Credits Ashley Crowden, Cerith White, Fin Suthers, Jac Elsey, Mackenzie Squires, Osian Rolant
Location Swansea Grand Theatre

Forged in Swansea

Forged in Swansea

I led the design of the home shirt and helped shape the creative direction behind the campaign.

Inspired by Swansea's copper heritage, “Forged in Swansea” became the foundation for this season's home shirt and campaign.

I led the design of the home shirt and helped shape the creative direction behind the campaign.

Inspired by Swansea's copper heritage, “Forged in Swansea” became the foundation for this season's home shirt and campaign.

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© 2024 Callum Rothwell

AVAILABLE

© 2024 Callum Rothwell

AVAILABLE