Drop it Like it's Hops

Brewed by Dhillon's Brewery Ltd and approved by Snoop Dogg.

Inspired by Snoop's signature style and the iconic Drop It Like It’s Hot music video, the creative process involved adapting custom gothic lettering from an old typography book. Scanning, distorting, and layering textures to build a grungy, graffiti-inspired end product.

Client Dhillon's Brewery and Swansea City

Role Creative Direction, Typography, Package Design and Animation

Year 2025

Credits Mackenzie Squires

Location Swansea Jack, Swansea