Drop it Like it's Hops, 2025
Brewed by Dhillon's Brewery Ltd and approved by Snoop Dogg.
Inspired by Snoop's signature style and the iconic Drop It Like It’s Hot music video, the creative process involved adapting custom gothic lettering from an old typography book. Scanning, distorting, and layering textures to build a grungy, graffiti-inspired end product.
Creative Direction, Typography and Layout.
Drop it Like it's Hops, 2025
Brewed by Dhillon's Brewery Ltd and approved by Snoop Dogg.
Inspired by Snoop's signature style and the iconic Drop It Like It’s Hot music video, the creative process involved adapting custom gothic lettering from an old typography book. Scanning, distorting, and layering textures to build a grungy, graffiti-inspired end product.
Creative Direction, Typography and Layout.
Drop it Like it's Hops, 2025
Brewed by Dhillon's Brewery Ltd and approved by Snoop Dogg.
Inspired by Snoop's signature style and the iconic Drop It Like It’s Hot music video, the creative process involved adapting custom gothic lettering from an old typography book. Scanning, distorting, and layering textures to build a grungy, graffiti-inspired end product.
Creative Direction, Typography and Layout.
