Callum Rothwell

Info

Callum Rothwell

Info

Callum Rothwell

Info

Client Dhillon's Brewery and Swansea City

Role Creative Direction, Typography, Package Design and Animation

Year 2025

Credits Mackenzie Squires

Location Swansea Jack, Swansea

Drop it Like it's Hops

Brewed by Dhillon's Brewery Ltd and approved by Snoop Dogg.


Inspired by Snoop's signature style and the iconic Drop It Like It’s Hot music video, the creative process involved adapting custom gothic lettering from an old typography book. Scanning, distorting, and layering textures to build a grungy, graffiti-inspired end product.

20,000 home supporters swinging a design created specifically for that moment. A powerful way to mark Snoop Dogg’s first visit to the stadium as he paraded the pitch.


Inspired by Snoop’s signature bandana patterns and combined with Swansea references, the towel was designed to feel both culturally relevant and locally grounded.


Client Snoop Dogg and Swansea City

Role Creative Direction, Illustration and Layout

Year 2026

Drop it Like it's Hops


Brewed by Dhillon's Brewery Ltd and approved by Snoop Dogg.


Inspired by Snoop's signature style and the iconic Drop It Like It’s Hot music video, the creative process involved adapting custom gothic lettering from an old typography book. Scanning, distorting, and layering textures to build a grungy, graffiti-inspired end product.


Client Dhillon's Brewery and Swansea City

Role Creative Direction, Typography, Package Design and Animation

Year 2025

Credits Mackenzie Squires

Location Swansea Jack, Swansea

Drop it Like it's Hops

Brewed by Dhillon's Brewery Ltd and approved by Snoop Dogg.


Inspired by Snoop's signature style and the iconic Drop It Like It’s Hot music video, the creative process involved adapting custom gothic lettering from an old typography book. Scanning, distorting, and layering textures to build a grungy, graffiti-inspired end product.


Client Dhillon's Brewery and Swansea City

Role Creative Direction, Typography, Package Design and Animation

Year 2025

Credits Mackenzie Squires

Location Swansea Jack, Swansea