Ambition is Critical

I was responsible for developing the away shirt design, a modern reinterpretation of Swansea City’s 1996–98 away kit, drawing heavily on the original throughout the design process.

The result is a contemporary take on a club classic, retaining the character of the original while introducing a refreshed visual identity for the 2026–27 season.

Client  Swansea City

Role  Product Design and Creative Support

Year  2026

Credits  Ashley Crowden, Cerith White, Jac Elsey, Mackenzie Squires, Osian Rolant