Golden Boy Lager

A tribute to Swans legend Ivor Allchurch, and an opportunity for me to explore a more illustrative side of my practice.

Inspired by the visual language of mid-20th-century cigarette football cards, I drew on the nostalgia and character of the era to create a contemporary interpretation of one of Swansea’s most iconic players.

Client Swansea City AFC and Dhillon's Brewery

Role Creative Direction and Product Design

Year 2025

Credits Ashley Crowden