Callum Rothwell

Info

Callum Rothwell

Info

Callum Rothwell

Info

Client Snoop Dogg and Swansea City

Role Creative Direction, Illustration and Layout

Year 2026

Credits Ashley Crowden and Mackenzie Squires

Snoop Dogg

20,000 home supporters swinging a design created specifically for that moment. A powerful way to mark Snoop Dogg’s first visit to the stadium as he paraded the pitch.


Inspired by Snoop’s signature paisley patterns and combined with Swansea references, the towel was designed to feel both culturally relevant and locally grounded.

20,000 home supporters swinging a design created specifically for that moment. A powerful way to mark Snoop Dogg’s first visit to the stadium as he paraded the pitch.


Inspired by Snoop’s signature bandana patterns and combined with Swansea references, the towel was designed to feel both culturally relevant and locally grounded.


Client Snoop Dogg and Swansea City

Role Creative Direction, Illustration and Layout

Year 2026

Snoop Dogg


20,000 home supporters swinging a design created specifically for that moment. A powerful way to mark Snoop Dogg’s first visit to the stadium as he paraded the pitch.


Inspired by Snoop’s signature paisley patterns and combined with Swansea references, the towel was designed to feel both culturally relevant and locally grounded.


Client Swansea City

Role Product Design and Creative Direction

Year 2026

Credits Ashley Crowden, Cerith White, Fin Sutherns, Jac Elsey, Mackenzie Squires, Osian Rolant

Snoop Dogg


20,000 home supporters swinging a design created specifically for that moment. A powerful way to mark Snoop Dogg’s first visit to the stadium as he paraded the pitch.


Inspired by Snoop’s signature paisley patterns and combined with Swansea references, the towel was designed to feel both culturally relevant and locally grounded.



Client Swansea City

Role Product Design and Creative Direction

Year 2026

Credits Ashley Crowden and Mackenzie Squires