Client Snoop Dogg and Swansea City
Role Product Design, Creative Direction and Artwork
Year 2026
Credits Ashley Crowden and Mackenzie Squires
Snoop Dogg
20,000 home supporters swinging a design created specifically for the moment. A powerful way to mark Snoop Dogg’s first visit to the stadium as he paraded the pitch.
Alongside the matchday campaign, I created a merchandise collaboration between Snoop Dogg and Swansea City, drawing on his signature paisley patterns and combining them with references to the club. Seeing Snoop wear one of the pieces during his visit was a particularly memorable moment and a great way to see the collaboration come together.
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© 2024 Callum Rothwell
AVAILABLE
Get in touch
© 2024 Callum Rothwell
AVAILABLE
Get in touch
© 2024 Callum Rothwell
AVAILABLE
Snoop Dogg
20,000 home supporters swinging a design created specifically for that moment. A powerful way to mark Snoop Dogg’s first visit to the stadium as he paraded the pitch.
Inspired by Snoop’s signature paisley patterns and combined with Swansea references, the towel was designed to feel both culturally relevant and locally grounded.
Client Swansea City
Role Product Design and Creative Direction
Year 2026
Credits Ashley Crowden, Cerith White, Fin Sutherns, Jac Elsey, Mackenzie Squires, Osian Rolant
Snoop Dogg
20,000 home supporters swinging a design created specifically for the moment. A powerful way to mark Snoop Dogg’s first visit to the stadium as he paraded the pitch.
Alongside the matchday campaign, I created a merchandise collaboration between Snoop Dogg and Swansea City, drawing on his signature paisley patterns and combining them with references to the club. Seeing Snoop wear one of the pieces during his visit was a particularly memorable moment and a great way to see the collaboration come together.
Client Swansea City
Role Product Design and Creative Direction
Year 2026
Credits Ashley Crowden and Mackenzie Squires