Shaped by Waves

I led the design process for the third shirt, taking a minimal, contemporary approach with a subtle reference to Swansea’s coastal location.

I also creatively directed the campaign, creating a moody, fashion-led visual identity inspired by the club’s iconic black and white colours. Using the shirt’s silver-grey trim instead of traditional black and white gave the imagery a distinctive feel, while keeping the shirt at the heart of the campaign.

Client Swansea City

Role Product Design, Creative Direction and Artwork

Year 2026

Credits Ashley Crowden and Cerith White